Vegan burgers: now juicy, pink and bloody | Life and style

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The sun’s out and it’s time to light the charcoal and flip the burgers as the British barbecue season gets fully under way. Yet the red liquid oozing satisfyingly from your grilled patty or steak is as likely to be beetroot juice as blood.

UK supermarkets are scrambling to be the first to stock the most sophisticated fake steak and faux meat products so far, the result of innovations to improve the taste and texture of vegetarian options that go well beyond the soya chunks and mince that have been available for years.

While vegan purists may balk at the idea of eating an authentic-looking “burger that bleeds”, there is growing demand from the UK’s estimated 22 million “flexitarians”, who primarily have a vegetarian diet and want to reduce their meat consumption – a demand that is being met by companies in the Netherlands and the United States.

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