Israeli Supermarket Chain Sees 49% Increase in Vegan Product Sales

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In an effort to attract more customers looking for vegan products, Victory launched a loyalty program for vegan consumers, which now has upwards of 4,000 members. The vegan program’s number of sign-ups surpasses a similar initiative for gluten-free consumers by about 1,000 members. Members are granted bargains, such as coupon deals, making it possible for the chain supermarket to monitor the consumption habits of consumers and cater to their demands.

Victory joins the increasing number of businesses picking up on the growing market for vegan goods. The popular U.S. music festival Coachella is offering an extensive line of vegan foods at this year’s event taking place this weekend; and creators of plant-based meat, Impossible Foods, recently netted a $114 million investment to help push expansion across the globe.

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