Israeli Supermarket Chain Sees 49% Increase in Vegan Product Sales

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Israeli supermarket chain, Victory, has seen its vegan business grow by 49% over just the first quarter of this year compared to the same quarter last year, according to Shaney Moses for Israeli media publication Globes.

The supermarket chain first launched vegan products in ten of its branches as a trial in Israel’s central district. The sales of plant-based products proved to be so overwhelming that Victory decided to expand its vegan product distribution to 70% of the branches nationwide.

“Obviously, in cities like Tel Aviv, Herzliya, Haifa, and Beer Sheva, where there are more students, interest is greater,” says CEO Eyal Ravid. “The vegan trend is spearheaded by young people, and this is bringing new customers.”

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