Air NZ’s vegetarian ‘Impossible Burger’ angers acting PM and the beef industry

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When New Zealand’s national airline decided to plug a Silicon Valley venture’s meatless burger, it seemed little more than a bit of eye-catching PR.

But in a country where farming is a cornerstone of the economy and, for some, a matter of national pride, a stoush over the decision has reached the top echelons of power.

Air New Zealand this week announced it would be serving food tech start-up Impossible Foods’ plant-based burger to business customers flying from Los Angeles to Auckland, producing a video and flying journalists over for the promotion.

It didn’t take long for the news to ruffle feathers at home.

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